{"product_id":"de-lorenzo-novafusion-colour-care-shampoo-intense-ruby-red-200ml","title":"DE LORENZO Novafusion Colour Care Shampoo Intense Ruby Red 200ml","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDe Lorenzo Novafusion Colour Care Shampoo Intense Ruby Red intensifies brilliant red-violet tones in coloured or natural hair while helping to control and prevent colour fade.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe Novafusion Colour Care range is formulated with a sulphate-free cleansing system derived from coconut fatty acids and paraben-free preservation. Botanical extracts of Kakadu plum and Birch gently cleanse all hair types while enhancing colour by brightening and adding tone.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eRooibos extract helps protect the hair against UV rays, while the formula works in synergy with your hair colour to help maintain vibrant-looking colour.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey Benefits\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eIntensifies brilliant red-violet tones in coloured or natural hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps control and prevent colour fade\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEnhances colour by brightening and adding tone\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eGently cleanses all hair types\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps protect hair against UV rays\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eKey Features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eSulphate-free cleansing system derived from coconut fatty acids\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eParaben-free preservation\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eContains Kakadu plum and Birch botanical extracts\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eContains Rooibos extract\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e200ml\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/h2\u003e\n\u003col start=\"1\"\u003e\n\u003cli\u003e\u003cspan\u003eWet hair thoroughly.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eApply a small amount of shampoo to the scalp and massage gently.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWork the shampoo through to the ends of the hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRinse thoroughly with warm water.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRepeat if necessary.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFor best results, follow with De Lorenzo Novafusion Colour Care Conditioner Intense Ruby Red.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUse regularly to maintain vibrant red hair colour.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003e\u003cspan\u003eSuitable For\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eColoured hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNatural hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAll hair types\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHair where red-violet tones are desired\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eIngredients\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eKakadu plum extract\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBirch botanical extract\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRooibos extract\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCoconut fatty acid-derived cleansing system\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eFAQs\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cspan\u003eHow do I use De Lorenzo Novafusion Colour Care Shampoo Intense Ruby Red?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eApply to wet hair, lather evenly and rinse thoroughly. The supplier also recommends using it 1–2 times a week to maintain vibrant colour.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eHow much shampoo should I apply?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eApply a small amount, approximately the size of a 20-cent coin, ensuring even distribution from roots to ends.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eShould the shampoo be rinsed out?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eYes. Rinse the shampoo out thoroughly after use. It is not a leave-in product.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eHow does Novafusion Colour Care Shampoo differ from other colour care shampoos?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIt is specifically formulated to maintain vibrant red tones and contains native Australian extracts including Kakadu plum and Rooibos to help enhance colour and provide UV protection.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eWhat hair concerns does this shampoo address?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eIt helps address colour fading, dullness and lack of vibrancy in red-coloured hair, while providing conditioning benefits and UV protection.\u003c\/span\u003e\u003c\/p\u003e","brand":"De Lorenzo","offers":[{"title":"Default Title","offer_id":53306640498971,"sku":null,"price":75.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1016\/7048\/6299\/files\/De_Lorenzo_Novafusion_Colour_Care_Shampoo_Intense_Ruby_Red_200ml.webp?v=1786952412","url":"https:\/\/hairandbeautysouk.com\/products\/de-lorenzo-novafusion-colour-care-shampoo-intense-ruby-red-200ml","provider":"Hair \u0026 Beauty Souk","version":"1.0","type":"link"}